Scientific American, September 1977

The home computer that's ready to work, play and grow with you.

Clear the kitchen table. Bring in the color T.V. Plug in your new Apple II*, and connect any standard cassette recorder/player. Now you're ready for an evening of discovery in the new world of personal computers.

Only Apple II makes it that easy. It's a complete, ready to use computer--not in a kit. At $1298, it includes features you won't find on other personal computers costing twice as much. Features such as video graphics in 15 colors. And a built in memory capacity of 8K bytes ROM and 4K bytes RAM--with room for lots more. But you don't even need to know a RAM from a ROM to use and enjoy Apple II. It's the first personal computer with a fast version of BASIC--the English-like programming language--permanently built in. That means you can begin running your Apple II the first evening, entering your own instructions and watching them work, even if you've had no previous computer experience.

The familiar typewriter-style keyboard makes communication easy. And your programs and data can be stored on (and retrieved from) audio cassettes, using the built-in cassette interface, so you can swap with other Apple II users. This and other peripherals--other equipment on most personal computers, at hundreds of dollars extra cost--are built into Apple II. And it's designed to keep up with changing technology, to expand easily whenever you need it to.

As an educational tool, Apple II is a sound investment. You can program it to tutor your children in most any subject, such as spelling, history, or math. But the biggest benefit--no matter how you use Apple II--is that you and your family increase familiarity with the computer itself. The more you experiment with it, the more you discover about its potential.

Start by plaing PONG. Then invent your own games using the input keyboard, game paddles and built-in speaker. As you experiment you'll acquire new programming skills which will open up new ways to use your Apple II. You'll learn to "paint" dazzling color displays using the unique color graphics commands in Apple BASIC, and write programs to create beautiful kaleidoscopic designs. As you master Apple BASIC, you'll be able to organize, index and store data on household finances, income tax, recipes, and record collections. You can learn to chart your biorythms, balance your checking account, even control your home environment. Apple II will go as far as you imagination can take it. Best of all, Apple II is designed to grow with you. As your skill and experience with computing increase, you may want to add new Apple peripherals. For example, a refined, more sophisticated BASIC language is being developed for advanced scientific and mathematical applications. And in addition to the built-in audio, video and game interfaces, there's room for eight plug-in options such as a prototyping board for experimenting with interfaces to others equipment; a serial board for connecting a teletype, printer and other terminals; a parallel interface for communicating with a printer or another computer; an EPROM board for storing programs permanently; and a modem board communications interface. A floppy disk interface with software and complete operating systems will be available at the end of 1977. And there are many more options to come, because Apple II was designed from the beginning to accommodate increased power and capability as your requirements change.

If you'd like to see for yourself how easy it is to use and enjoy Apple II, visit your local dealer for a demonstration and a copy of our detailed brochure. Or write Apple Computer Inc., 20863 Stevens Creek Blvd., Cupertino, California 95014.

Apple II™ is a completely self-contained computer system with BASIC in ROM, color graphics, ASCII keyboard, light-weight, efficient switching power supply and molded case. It is supplied with BASIC in ROM, up to 48K bytes of RAM, and with cassette tape, video, and game I/O interfaces built-in. Also included are two games paddles and a demonstration cassette.


Apple II is also available in board-only form for the do-it-yourself hobbyist. Has all of the features of the Apple II system, but does not include case, keyboard, power supple or game paddles. $598.

PONG is a trademark of Atari Inc.
*Apple II plugs into any standard TV using an inexpensive modulator (not supplied).

Jason Aubrey Wells /